Click-on Kaduna, a digital entrepreneurship incubation program is arguably the World Bank’s most successful youth empowerment program in Northern Nigeria.

The program, a partnership between the World Bank Group and Kaduna State Government and funded by the Rockefeller Foundation, sought to increase the employability of Northern Nigerian youths by providing training, mentorship, peer learning and access to innovative entrepreneurs.

CIG was tasked to drive the program’s launch-strategy and registration process. We chose to implement a digital campaign, with relevant content, A/B testing, creative and data driven targeting. The results of our approach exceeded the WB applications target by over 100% and met the gender representation KPIs as well.