FMN Prize for Innovation (PFI) sought to foster innovation and drive positive change within Nigeria's agricultural sector. Our strategic interventions played a pivotal role in propelling the FMN Prize for Innovation (PFI) initiative to new heights of success. From the development of a user-centric landing page to the creation of compelling testimonial videos and the strategic dissemination of impactful news publications, our multifaceted approach amplified awareness, inspired participation, and underscored FMN's commitment to driving innovation and positive change within Nigeria's agricultural landscape.