Social media's dominance in political discourse took center stage in a recent interview with Femi Odewunmi, Group CEO of leading PR and marketing consultancy Creative Intelligence Group, on Arise TV's Global Business Report. 

Odewunmi highlighted how social platforms have revolutionized citizen engagement, enabling politicians and parties to connect with audiences through targeted strategies. 

"Social media offers evolving opportunities for positioning political products effectively," he stated, "using a traditional marketing funnel approach with compelling content formats." 

As these platforms cement their role in Nigeria's political arena, Creative Intelligence Group is spearheading efforts to help notable parties and state governments leverage social media to influence key audiences positively. 

The firm's expertise spans compelling messaging, innovative content, and data-driven analytics to foster authentic engagement.

"We deeply understand Nigeria's public sector and political communications landscape," Odewunmi said. "Our team advises leaders, candidates, and organizations on influencing audiences into action." 

However, Odewunmi also acknowledged social media's challenges, such as misinformation's spread, necessitating robust reputation protection tactics. "While social media presents immense opportunities, proactively combating misinformation and managing reputations is crucial," he advised. "Using proprietary technology tools and analytics dashboards, We work with clients to develop strategies that withstand significant media and social threats." 

The firm's forward-thinking approach involves staying ahead of emerging trends and regulations. Odewunmi cited the TikTok ownership discussions, underscoring the need to adapt proactively. "The desire for US TikTok ownership highlights these platforms' influence and the importance of navigating regulatory shifts," he explained. "Our team ensures clients stay ahead of the curve." 

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As a convergence of traditional and social media continues shaping Nigeria's political landscape, Creative Intelligence Group stands ready to guide clients through this uncharted territory, leveraging the group's specialist media, content and digital solutions. 

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