CIG worked with Total Coop to uncover Insights into their media and digital footprint.

The result was a content marketing strategy that re-establishes Total Coop as the most valuable Co-Operative society in West Africa and a dependable business organisation.

Starting with the development of impactful messaging “Building a better Society”, we helped the co-operative articulate the economic impact its business and CSR initiatives spanning over decades.We did this through video, digital content and media relations.