The NISRAL Microfinance Bank is a leading Nigerian financial institution licensed by the Central Bank of Nigeria (CBN). The CBN initiated a loan scheme for Agricultural, Small and Medium Enterprise (AGSMEIS) to access up to N10 million at 5% per annum. This loan scheme was initiated by the CBN to support the Federal Government’s efforts and policy measures for the promotion of Agricultural businesses and as a vehicle for sustainable economic development and employment generation.

To achieve the financial institution’s communication objectives, we planned and executed a lead generation campaign strategy resulting in over 16,000 qualified leads for it’s SME finance services.